The post below originally appeared on SHRM’s Buzz site and can be found here.
If you attended this years’ SHRM national conference this year, chances are you’re getting a good sense of the shift to social in the global HR community. Whether you visited a Smart Bar in The Hive to get some one on one social media guidance from one of the many volunteers, sat next to someone feverishly ‘live tweeting’ on the iPad during a session, or tweeted yourself – social was omnipresent at SHRM 12. This is a great thing. Why?
SHRM had a strong turnout this year with over 10,000 attendees. Many more couldn’t attend a particular session (thanks to a great many options) or couldn’t make the conference this year. Most sessions have several attendees live tweeting content, so it can be shared with anyone. Live tweeting is the act of tweeting noteworthy content from a particular conference session using a hashtag (like #SHRM12). Anyone can follow that hashtag and see a collection of tweets on that subject. This gives anyone with a computer or smartphone an opportunity to learn from what’s being shared by the presenter.
As the community of global HR professionals using Twitter grows, the ability to share more information with each other grows as well. I had the pleasure of speaking with several HR pros interested in Twitter at the Smart Bar this week and was asked the same question by each of them. Why should I be on Twitter? Everyone’s objectives with social media are different, but here are my main two reasons why every HR professional should be on Twitter – learning and networking.
I covered the learning aspect above. The networking piece is what you take home with you from these conferences. You’ve all met some great peers over the past several days. Don’t let those relationships fade away: connect on LinkedIn, Follow on Twitter, add to your circles on Google Plus. With social media, the learning and relationships last long beyond the 4 days you spent in Atlanta attending SHRM12.
Let’s Do The Numbers
I wanted to take a look at the engagement on Twitter the past three SHRM’s, as well as take a deeper dive into the #SHRM12 hashtag, to see how engagement has grown.
SHRM10 – *1,149 tweets
SHRM11 – *2,830 tweets
SHRM12 – *11,000+ tweets (*8,292 tweets during SHRM12) **659 unique contributors
* Stats from Topsy.com
** Stats from SocialBro
(Keep in mind archived twitter stats can be a little difficult to come by so consider these demonstrative ranges, not absolute hard data).
Let’s dig a little deeper into the #SHRM12 hashtag courtesy of TweetCharts.com.
- 61.4% of the tweets included a @ mention
- 31.5% of the tweets were re-tweets
- 9.6% contained a video or photo
- 52.75% of the mentioned users were male, 47.25% female.
- Top 5 mentions as of Tuesday evening: @JerrySeinfeld @SHRMSocMedGuy @JimStroud @HRBartender @SHRM
- Top 5 sources: Twitter for iPhone, Hootsuite, web browser, Twitter for Android, Tweetdeck