Case Study: Hootsuitehootsuite

Hootsuite was experiencing explosive growth over the past several years. Being a leader in the social HR space, Hootsuite had a strong desire to continue pushing the boundaries of Employer Branding, social recruiting, and working at the edges of modern recruiting.

Solution:

Amplify Talent was engaged in a seven month contract to design, champion, and evangelize progressive recruiting and employer branding strategies to enhance Hootsuite’s recruiting capabilities and reach.

Results:

  • Employer Branding and Recruiting optimization efforts led to a 50% increase in global applications per job.
  • Developed programs that led to 43% of applicants stating their decision to apply was influenced by Hootsuite’s Social Recruiting presence.
  • Co-launched the Open Source HR initiative (HROS.co) designed to accelerate learning and advancement in HR by sharing case studies and resources.
  • In partnership with VP of Talent and HR stakeholders, led the development of Hootsuite’s Employer Brand playbook, a comprehensive global resource to ensure all stakeholders were informed and aligned on how the drive Hootsuite’s Employer Brand efforts.
  • In collaboration with talent team, led the development of Hootsuite’s Employee Value Proposition.
  • Collaborated with Recruiting team to launch monthly recruiting twitter chat (#HootJobs) designed to give prospects and applicants a window into Hootsuite hiring, and access to Recruiters and Hiring Managers.
  • Developed Employer Brand Asset Library, including tailored assets to allow recruiters to more efficiently and effectively share targeted content with recruits and prospects.
  • Enhanced and reviewed Candidate Experience (CX) efforts, including redesigned job description templates and candidate communication templates.
  • Designed and executed the first global Employer Brand campaign on Periscope: Operation #FollowTheSun.
  • Developed visual branded assets to be used with social media shares to drive engagement to #HootsuiteLife and career site.
  • Launched #HootsuiteLife Storytelling Lab on SoundCloud.
  • Trained recruiting team on social recruiting, employer branding, and recruiting best practices.

Case Study: SpaceX

spacex_logo

SpaceX was going through a rebuild of their HR organization, and wanted to implement best talent practices to ensure they were able to build and maintain an exceptional recruiting pipeline that scaled.

Solution:

Amplify Talent was engaged on a six month project to design, build and champion the SpaceX social recruiting and branding strategy.

Results:

  • Launched and grew SpaceX social recruiting channels, including @SpaceXJobs, Facebook, LinkedInSoundCloud, Tumblr, and redesigned GlassDoor
  • Built @SpaceXJobs into the #1 social recruiting platform on Twitter
  • Partnered with Marketing to develop multi-channel collaborative launch promotion to amplify their efforts
  • Developed SpaceX’s employer brand slogan, “Engineer The Future”
  • Training recruiting team on social recruiting, candidate experience, sourcing, and digital engagement
  • Developed progressive recruiting communication templates, with hyperlinks and embedded media
  • Partnered with Engineering team to develop branding campaigns on Quora and Slideshare
  • With restricted ITAR regulations, found ways to convey excitement of SpaceX mission, including rocket launches


Case Study: NPR

npr_logo

NPR had a traditional transactional recruiting model, focused primarily on job boards and career fairs. Their hiring challenges were stiff, as the non-profit organization was competing for talent against for-profit competitors on two fronts: media and technology. As a non-profit, the recruiting resources and budget were also very limited.

Solution:

Shifting the recruiting focus from a reactive transactional model to a proactive model driven by talent branding, social media and digital engagement, and internal and external brand advocacy.

Results:

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