“From my desk, Lars is a singular example of the way the being prepared favors the lucky. Lars is constantly on the lookout for ways to convert the resources at his disposal into something bigger and better. There is no one in the business who is as good at making a little bit go a very long way.
That’s why the brands that Lars associates himself with always benefit out of proportion to his role in the company. He’s that good.
A problem solver at heart, Lars always gets a clear picture of the question and the audience before he gets going. Once he’s in the groove, watch out. Things that didn’t look important become important. Little bits and pieces get woven into a bigger than life mosaic.
If you’re trying to get your arms around employment branding, social media are sophisticated workforce planning, Lars is the guy.”